Monthly Archives: September 2011

Is it Sustainable?

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Research – Sustainability

Confident is such an awkward term to define. In this venture I have discovered there are many extreme sport websites and some dedicated blogs but I believe the area of interest is not overly saturated. My amateur marketing and entrepreneurial knowledge and skills tend to make me naive of such exercises however I do think that there could be a market for a website dedicated to the psychology behind extreme sport athletes.

Such a website would contain research from academics marketing and advertising gurus while still staying current and change with the trends of the extreme sport culture. Although it’s very easy to write and say what it will be and represent, actually creating it and bringing it to life so to speak is much much harder.

There are many websites out there created to stay in touch with extreme sport events and athletes, there are not so many that are solely dedicated to the psychology links of why individuals take part in such life threatening activities.

Why do they do it? What makes them do it? Are very common questions that are on everybody’s lips after watching someone dive off a cliff with only an aero- dynamic suit to keep them alive. This is one of the reasons why I think a website dedicated to such questions would fill a void in the extreme sport market.

Not only would it be a one stop shop to all your extreme sport questions but it would also be of use to the friends and family members of an extreme sport athlete.

The sustainability of this website idea would mostly be through advertising extreme sport sponsors. It would also have the have links to other websites that talk more about extreme sport events and extreme sporting personalities. This caters for the extreme sport enthusiast and the extreme sport fan in keeping them up to date with all the goss from the crazy world of extreme sport.

Will it stay or will it go?

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Research – Timeline of News articles

“700m plunge at Avalanche Gully: doctor killed in extreme skiing accident” the Sydney Morning Herald reported on August 25 2011.

“Extreme skier killed in 700-metre plunge” stated The Age online on August 25

“Australian Dr Graeme Nelson dies in ski accident at Mt Feathertop” declared the Daily Telegraph on August 25

And the headlines go on and on. At the beginning of this blogging exercise the term ‘Extreme sports’ was defined.

Although there are many different and complex definitions one could sum it up to being a sport that produces a certain level of risk to ones’ life.

Sadly these headlines are quite often read in the extreme sport industry. The risk that an individual takes when performing the death defying acts is what makes this topic both popular and at the same time, newsworthy.

Although it may never have a regular spot in the mainstream media publications it will always have followers.

The media followed this story until the very end. However it was not really the major players that stuck with the story but smaller regional papers and radio programs that reported on the community and the family of the deceased.

“Skiers body recovered from Mt Feathertop” Ninemsn news reported

“Skier who fell to his death at Mt Feathertop ‘not a risk-taker’” said The Herald Sun August 25


“‘Committed’ rural GP dies in tragic skiing accident”
from the Medical Observer August 26


“Eden mourns Doctor lost in ski plunge”
stated The Border Mail August 26


“Community farewells Dr Graeme Nelson”
from the Merimbula News September 7

Anybody out there?

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Research – Audience and Participants

This week it is all about research in extreme sports, who has done it and why. Since doing this blog I have discovered that compared to other interests, extreme sport has only a limited amount of fans. These fans also include researchers in either marketing, academic or even advertising. This made researching for this blog quite difficult.

However I am not here to disappoint. I have found two different studies one academic and the other more for marketing and advertising purposes. Both of these studies relate very closely to the same topic in extreme sport, what makes people do it?

The Daily Galaxy: the great discoveries channel, is a more marketing and advertising website almost commercial in its purpose but the research published on the website was done by a University of College London by Bianca Wittmann. The article talks about how British researchers have discovered that the human brain has a primitive area that makes us adventurous. The new research suggests “that new experience drives choice behavior in humans, even when the degree of familiarity with an option is completely unrelated to choice outcome”.

Studying Extreme Sports: Beyond the core participants discusses not only the limited range of extreme sport research but also looks beyond the subculture of the sport genre to examine the forms of authentic participation. This type of research is an academic paper from McMaster University by Michele Donnelly.

Having found two pieces of research on extreme sports it suggests that there is a market out there for a website dedicated to extreme sport research and findings. Although this idea is only in its raw and new babe stage, it does make you wonder and almost admire how much work goes into marketing to create a product for the right niche market.

But what’s in it?

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Research – Common Form of Content

Okay so this week I will be discussing the most common forms of content representing my area if interest.

As you should know by now, the area that draws my particular interest is extreme sports and WHY people part-take in life threatening activities. There are many different theories but none of which I will focus on today because today I wish to tell you why I think that most forms of content in extreme sports seems to multiply itself via the medium of visual representation.

By visual representation I’m referring to mediums or media like, DVD’s, YouTube clips, Video’s, and Online Multi-media content. Although these are the main supporters of extreme sport print media still plays a small hand at the extreme sports table. Things like glossy photo shopped adventure advertising, posters and billboards, magizines that tell of a magical place far away from the hum drum office desk life.

The above mentioned forms of content may be different in delivery but all still have the same affect on the consumer. The strong visual images that stir feelings and passions that lay dormant inside a person in other surroundings. Although these forms of content play directly to the consumer’s visual sense it also captures their other senses like touch and sound.

Have you ever watched a snowboarding DVD or been a member in the crowd at a Banff Film Festival screening? Then you would know what I’m trying to say. With pumped up sound tracks, action packed sound effects and awesomely stunning visual photography or cinematography we can’t but help be in absolute awe of the extreme nut heads.

Thus my point is that any other form of content just wouldn’t have the same visual pull and stirrings of passion as what the above mentioned visual forms have in regards to extreme sports and really would you want it any other way?